Why Paul Mitchell Pro Tools?

You already know that you can go to Wal-Mart, CVS or any other discount store and buy an inexpensive hair dryer, straightening iron or curling iron, right? But just because they are inexpensive to begin with doesn't mean they are your best deal. They can end up costing you so much more in the long run. And not just money, but with severe damage to your hair! The danger with these cheaper model pro tools is they can scorch your hair (as they often have only one heat degree), or since some dryers don't have fan cages you run the risk of your hair getting pulled into the fan.

What's the beauty of Paul Mitchell pro tools? They feature Paul Mitchell's exclusive Express Ion Complex. It is the most advanced ionic technology available! It is simply a blend of volcanic minerals that deliver natural conditioning negative ions and infrared heat. Ready to choose a Paul Mitchell Pro Tool? Here are a few of the best (and we carry them all in stock at Beth and Company), all perfect for Christmas gifts!


Express Ion Style 1.0: The newest and "greatest" pro tool available! This tool can make your hair straight, wavy, curly and any other way you want it! Your hair will be left noticeably shiny and conditioned, creating a healthy looking style. It heats up to 400 degrees in 60 seconds, but has a temperature control to get it the perfect heat for your hair!

Express Ion Smooth 1.25: This straightening iron will give your hair healthy results with incredible shine, from the inside out! It also heats up to 400 degrees in 60 seconds, also with a temperature control. It has a classic straightening iron design that smooths and polishes your hair in less time.

Express Ion Curl 1.0: This curl iron will provide flawless curls and waves while hydrating the curls insuring incredible shine and staying power. With the ceramic heat delivery system preventing cold spots, you are guaranteed faster styling.

Express Ion Dry v.1: Dries hair up to 60% faster while gently removing excess water from the inside out. It creates healthy, hydrated results. And with the gentle airflow you will have less frizz! This dryer is ideal for fine hair.

Express Ion Dry v.2: This dryer also provides faster drying times, by 60%! It delivers that extra dose of conditioning technology for hair that is vulnerable. It also provides a powerful airflow that is perfect for thick hair.

Express Ion Round (Brushes): These brushes come in sizes Small, Medium, Large and Extra Large. The aluminum barrel heats up while drying the hair, helping to style your hair. The unique shaped corkscrew bristles provide a smoother finish while helping to maintain flyaways and creating a sleek, frizz free finish!

Remember Paul Mitchell pro tools are only sold in professional salons! So, come in and check out the amazing pro tools we have! Another wonderful benefit....all the pro tools we carry come with a 5 year warranty!!!

So don't be fooled by the cheaper, inferior models that cost less in the beginning. Because in the long run the cheaper tools will cause you a lot of stress and time with getting the damage done to your hair corrected!