Perfection at Last

Introducing Perfection SmoothOut™, the new patent-pending innovation to instantly and safely transform coarse, frizzy, curly hair to smooth, straight and superbly shiny with results lasting months.
The Perfection SmoothOut™ employs the most advanced technology to expertly restore hair to an incredibly healthy and gorgeous state beyond expectations. Why stop at great, when you can have Perfection.
Perfection At Last. Breathe Easy.

Oxygen and Your Skin

Oxygen is the most vital nutrient your body requires for cell reproduction and growth. It’s also a very important element that helps you look younger. Every day you’re going through so many worries and anxieties, that when someone looks at your face, sees all the expressions of stress and strains on it. The reason is the cells don’t get the necessary amount of oxygen. Lack of oxygen in the skin affects the aging process and reduces skin firmness.

The best way to transport oxygen to your skin is using oxygen cosmetic and best skin care products. For bacteria and viruses it’s very difficult to exist in an oxygen rich environment. So it heals, regenerates and prevents your skin from aging.

When the skin receives enough oxygen, the skin cells reproduce and grow healthier. Due to its structure, oxygen affects the deep layers of the skin. Anti aging crèmes, which contain oxygen formula, deliver energy to the skin cells. As a result, the cell activities increase, and make your skin look younger. This is conditioned by the fact that oxygen stable anti aging crèmes transform oxygen to the inside layers of the skin. Besides, wrinkles become invisible due to the lift effect from inside.

If you’re looking for oxygen skin care products, go for the Oxynergy Paris anti aging crèmes, lotions and cleansers. These best skin care products will moisturize and repair your skin, and of course make you look younger.

Always remember that your skin needs breathing. Apply oxygen skin care products and you’ll enhance your ideal beauty and make the aging process slow down.

Are you blow-drying your strands with the proper technique? Photo: Getty Images

Most of us go about blow-drying our hair with the same excitement we reserve for teeth cleanings and tax filings.

But aching wrists and frizz frustration don't have to be your drying destiny. Chances are, you're likely just making one or more of the most common blow-drying mistakes.

That's what New York-based beauty expert Eva Scrivo reveals in her new book, Eva Scrivo On Beauty. Just as handy with a makeup brush as she is with a pair of stylist shears or a head of highlights, Scrivo has counted famous faces among those who trek to her downtown Bond Street salon.

With all of that A-list appeal, we were surprised to find that Scrivo's advice is of the chill out variety. The expert says issues typically arise when women try too hard. (Now that's some advice that goes well beyond the hairdressing, ladies.)

Are you committing one of these most common mistakes?

1. Not Sectioning Hair First. Flipping your head over and blow-drying until you get dizzy, feel light-headed -- or both -- isn't going to help your cause. Keep a claw clip or duckbill clips near your blow dryer, so that you can easily section hair into the bare minimum of three horizontal sections as you dry.

2. Standing Up As You Blow-Dry. "One of the best pieces of blow-drying advice I can give is to have a seat. You will not believe the difference this makes," says Scrivo. When you're comfortably seated, you can fully harness that upper-body strength without getting tired. Plus, it always helps to steal those precious rejuvenative moments for yourself, wherever you can during the day.

3. Holding The Brush In The Wrong Hand. Many women lift the hairdryer with their dominant hand, while working the brush with the weaker one. You'll get better results by instead holding the brush with your stronger hand, as you'll need the improved dexterity to get the job done in less time. "Even many professional hairdressers learn this incorrectly," says Scrivo. Well, now you can style with even more finesse than them.

4. Overtwisting The Brush. When you brush that first stroke into a section of hair, you don't want to go it more than a quarter turn, which is just enough to give it some smoothing tension without risking snarl. After you pull the brush away from the scalp to the midpoint of strand length, then you can safely start twisting the brush to create shape and curl while under the pointed jet stream of your blow dryer. This is where the magic happens!

5. Pulling The Hair Downward At The Crown. The natural inclination is to pull your brush downward, but that will only give you flat results. That just won't do if you want a roaring mane of silky smoothness. Instead, pull your hair up towards the ceiling, imagining a horseshoe shape coming out of your crown. (Stick with us here.) Hair in the horseshoe should always be blasted in an upwards direction, while hair falling below the horseshoe can be styled downwards for smoothness.

6. Holding The Dryer Too Close. It's totally counterintuitive; holding the mouth of the blow dryer right on top of hair doesn't dry it faster, but only leaves tell-tale damage and pouf in its wake. Always dry with a plastic nozzle in place to regulate and direct heat, and keep it at least an inch away from strands. We had to try it to believe it, but it really does speed things along faster by providing a more even dry -- kinda of similar to a rotating dish in a microwave.

7. Holding The Dryer In The Wrong Position. Your goal: keep that nozzle parallel to each section of hair you hit. Otherwise, the heat will irritate and rough up the cuticle, leaving you with flyaways, damage and smoking strands. And by that, we don't mean sexy.

8. Keeping The Dryer Motionless. Some shake, rattle 'n roll is good for your hips, and apparently, your hair too. Keeping that dryer moving ensures that hair will dry at the same rate all over, and it will actually prevent your shoulder and wrist from hurting from the strain of staying in one spot. "To a stylist, this is second nature, and we do it almost subconsciously," says Scrivo.

9. Going Too Fast. "Women often blow-dry..as if they're in some kind of panic. This is not a race against time. Slow down the process, be more methodical and careful," says Scrivo. In fact, if you race through the process, you'll likely find that you need need to keep going back and re-doing sections anyway, wasting more time in the long run. If your hair dries rapidly (lucky you) before you get a chance to style the section, simply keep a spray bottle of water nearby for a refreshing spritz.




10. Not Drying The Hair Completely. This is for the frizz afflicted out there; if the pouf starts growing almost immediately after you've finished blow-drying, it means you didn't dry it 100 percent. Sometimes hair looks done, but is cold to the touch -- which is the dead giveaway that water is still hiding out in there. "Your hair should be room temperature after blow-drying," advises Scrivo.

In addition to the glam blowout how-to, Scrivo's book covers the gamut of today's top beauty and style questions. From divorcing your stylist guilt-free to finding the prettiest hair color to complement your complexion and 10 fashion commandments to live by, we picked up a handful of new tips, in spite of having been around the beauty block more than just a few times.

And we know we're not the only ones.


Courtesy: Eva Scrivo

Natural Luxurious Lotion

If the hippie factor has always turned you off of natural beauty products, get ready to change your mind. Sothys is one of the most luxurious spa and beauty brands we can think of, and now they have an amazing collection of natural products.

In addition to several face formulas, Sothys has introduced a Beauty Garden Body Lotion with Cherry Bud and Lavender. The milky texture leaves skin smooth and fresh. It also helps keep skin's hydration in tact with their brilliant Vegetal Moisturizing Activator, a blend of cherry buds, angelica, hawthorn and botanical glycerin.

The naturalness of this lotion makes it no less elegant or upscale, and that's easy to see with a single sweep along your skin.

New Clairsonic Opal

Clarisonic has long been considered an innovator of sonic technology, and now they've introduced an instant brightening tool that uses sonic micro massage to wake up tired-looking eyes.

The new Clarisonic Opal Sonic Infusion System is applied to the eye area and moved around the bone in a circular motion. Twenty seconds under each eye is all it takes to brighten, refresh and hydrate, not to mention make fine lines look less apparent—and the effects last throughout the day.

We especially like how a marine- and botanical-rich serum is already infused into the device! And so do dermatologists, who have started recommending it to patients seeking an at-home wrinkle reducer. Experts say that because the vibrations of the Opal help deliver nutritional ingredients deep into the skin, you'll see faster, longer-lasting results.




*Compliments of New Beauty Magazine

Relay for Life

Please join Beth & Company in their fight to find a cure for cancer. From now until May 21st Beth & Company has partnered with the American Cancer Society and their Relay For Life program. Our Friends can help us by clicking on this link and making a donation to their favorite stylist. All procedes go to Relay For Life and The American Cancer Society.

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And donate to your favorite Team Beth & Company member.

Massage for Prenatal Women

As spring approaches, we think of new life. There is nothing more sacred than the new life of a child and nothing more beautiful than an expectant mother. A woman's body goes through many changes during pregnancy, as does her mental and emotional state. Research has shown that massage lowers anxiety, decreases back pain, helps with leg pain, improves sleep and decreases stress. Incorporating stones significantly enhances a prenatal massage.
Hot stones are a wonderful tool for relieving muscle problems and comforting the mother-to-be. A full body hot stone massage is contraindicated; however, spot treatments for problem areas in the low back and neck are particularly helpful.
Cold stones also offer incredible therapeutic value. During the gestation period, many women feel warmer than usual, which is why it is important for the massage therapist to help the mother-to-be maintain a good core temperature, so the application of cold marble stones provides a welcomed relief. The cold stones are valuable in releasing muscle strain and tightness.